McDonald’s plans to open the first in a series of all-vegetarian restaurants in India next year. But rest assured, in most locations around the world, meat will stay on the menu.
Many of the most successful global companies or brands use highly regional variations that are attuned to local cultural norms and customs. The McAloo Tikki burger— which uses a spicy, fried potato-based patty — is the Indian McDonald’s top seller.
Tags: Globalization, food, culture, unit 3 culture and SouthAsia.
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McDonald’s is expanding its market to accommodate Indian customs. Definitely a crafty maketing strategy to earn more money. This shows how globalization cultural aspects. It is not purely economic.
I understand why McDonalds has a vegetatiarn diet due to its buisness dealings throughout different country’s. So in the case of India they can not eat cow, and the logical thing for McDonalds had to do was change its meals. So they came up with the McAloo Tikki burger, which I would honestly try if I had access to it.