“The 1968 Olympics took place in Mexico City, Mexico. It was the first Games ever hosted in a Latin American country. And for Mexico City, the event was an opportunity to show the world that they were a metropolis as worthy as London, Berlin, Rome or Tokyo to host this huge international affair. The 1968 Olympics were decreed ‘the Games of Peace.’ So Wyman designed a little outline of a dove, which shop owners all over the city had been given to stick in their windows. A protest movement, led by students, was growing in the city around [the organizers and designers]. These protestors believed the long-ruling Institutional Revolutionary Party (PRI) catered to wealthy Mexicans rather than the poor, rural and working class. Although the country had been experiencing huge economic growth, millions of people had still been left behind. The ‘Mexican Miracle’ hadn’t reached everyone.”
Few years are as powerful in the minds of Mexican identity as the year 1968. Like so many 99 percent invisible podcasts, this blends urban design, social geography, local history in a way that deepens our understanding of place. The built environment can be molded to project an image, and can be used to subvert that same message by the opposition.