Via Scoop.it – Geography Education
This map shows the distribution of one major fast food outlet brand (McDonalds’s). By 2004 there were 30,496 of these McDonald’s worldwide with 45% located in the United States. The next highest number of these outlets are in Japan, Canada and Germany.
The world average number of outlets of this one brand alone is 5 per million people. In the United States there are 47 per million people; in Argentina and Chile the rate is a tenth of the American rate; the rate in Indonesia, China and Georgia is a hundredth of the American rate. In all the territories of Africa there were only 150 outlets: mostly in South Africa. What does this say about consumption, economics, development, globalization and branding?



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