And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer. God said, “I need somebody willing to ge…

Seth Dixon, Ph.D.‘s insight:

This Super Bowl commercial for trucks also doubles as a tribute to a rural America of yesteryear in general, and for farmers more specifically.  While some may object to the overtly religious references of video, I feel that it reflects the cultural ethos of the Midwest and but more importantly the market research shows that this religious appeal would resonate with the truck-purchasing demographic that this commercial is trying to influence.    

Tags: agriculture, labor, rural, unit 5 agriculture.

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