Seth Dixon, Ph.D.‘s insight:

The packaging on the McDonald’s fry box states, “Why are our fries the gold standard? Because only a select number of potato varieties make the cut. I’m lovin’ it®”  This is a message is primarily aimed at millions of individual consumers.  As geographers who analyze systems, we can look at this message for meaning beyond taste and quality control in how it affect both urban and rural places.  Given that McDonald’s is the United States’ largest purchaser of potatoes, what are the economic and agricultural implications for their fry selection on the market(s)?  How does this impact farmers, consumers, competitors and other groups?   

See on mcdepk.com