“The False Advertising Industry reveals the shocking truth about what is allowed in ‘Natural’ food. Only the USDA Organic Seal guarantees your food contains no Genetically Modified Organisms, no toxic pesticides, and no growth hormones or antibiotics.”

Seth Dixon‘s insight:

This funny video shows how meaningless the word “natural” is when it is only used as a buzzword or slogan.  Many food companies are trying to show their “natural” roots these days–some with a new label and others are trying to legitimately clean up their production line.  In fact, McDonald’s has gone to great lengths to show their costumers where the food is coming from and to personalize the food producers to alleviate their fears.  They have created a Track my Maccas iPhone App which used several geospatial technologies to explore the commodity chain of McDonalds items (keep in mind that this is the companies own promotional tool). 

Tags: agriculture, GMOs, food production, mapping, geospatial.

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