Valentines Day is this one day when one product — a red rose — is worth two or three times more than it is at any other time of the year. If a florist catches that window, he’s golden. But the process of getting the roses to is fraught with risk, middlemen, crazy expense and bad weather.

Source: www.npr.org

This NPR podcast looks at the economic fluctuations of the flower market based on the cultural festival that is Valentines Day, and this Guardian article examines the economic development issues in the commodity chain for cut flowers (focused on Colombia).