Baseball in South Korea is more than a game. It’s akin to a religion. American missionaries first brought the sport to the peninsula in 1905, and the country absolutely loved it. Today, the Korean Baseball Organization (KBO) features 10 teams and a unique sporting culture all its own. The city of Busan and its hometown Lotte Giants have a particularly passionate fan base. From the hitters’ flashy bat flips, to the team’s famous “cheermaster” and its unlikely American super fan, consider this is your crash course on the joyful madness that is Lotte Giants fandom.
If a sport (or other cultural practice) diffuses to a new place, is it going to look exactly the same as it does in the original cultural hearth? Maybe, or like baseball in South Korea, it can have a culture all its own. This is an interesting story that shows how the diffusion of cultural traits around the globe doesn’t have to lead to a more bland cultural mosaic. As cultural traits are reterritorialized into new places, they add vibrancy to the cultural fabric of the institution/sub-culture that they’ve adopted.