“Dollar General stores thrive in low-income rural towns, and the deep-discount chain has opened hundreds of new shops in the past year.”
Dollar General is set to open 1,000 locations this year, for a total of more than 14,000 stores. It will have more stores than McDonald’s has restaurants in the entire country. That includes plenty of urban locations, but the chain’s bright yellow and black signs pop up about every 10 miles along many remote state highways. Like Walmart, it has rural roots. Dollar General started in small-town Kentucky. Al Cross, who runs the Institute for Rural Journalism at the University of Kentucky, says Dollar General competes with the world’s largest retailer on price and convenience.