“It’s rare that a video from a brand will spark any real emotion–but a new spot from Google India is so powerful, and so honest to the product, that it’s a testament not only to the deft touch of the ad team that put it together, but to the strength of Google’s current offering.”–Forbes

Seth Dixon‘s insight:

True, this is a commercial–but what a great commercial to show that the history of of a geopolitical conflict has many casualties including friendships across lines.  This isn’t the only commercial in India that is raising eyebrows.  This one from a jewelry company is proudly showing a divorced woman remarrying–something unthinkable for Indian TV one generation ago. 


Questions to Ponder: How does the Indian media reflect the values and beliefs of Indian culture?  How does the Indian media shape Indian culture?


TagsIndia, borders, political, Pakistanmedia, gender, popular culture.

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