“More than 60 percent of Utah’s residents are Mormons, who typically abstain from alcohol, caffeine and tobacco. With those vices frowned upon, candy is an acceptable treat.  Hispanics like Hershey’s Cookies ’n Creme bars in disproportionate numbers, and Minnesotan buy six-packs of Hershey bars at higher rates than any other Americans, particularly in the summer (think s’mores).”

Tags: food distribution, place, food, religion, ethnicity.

Source: www.bloomberg.com

This report brings up three interesting tidbits about candy consumption in the United States, but this is also a good article to discuss how businesses should take geography and demographic statistics seriously when crafting their marketing strategies.  

Advertisements