The process of making orange juice on a humongous scale. The Americans drink so much of the stuff I’m surprised they still have any left for export.


If you image that your orange juice comes from farmers on ladders picking, then hand-squeezing oranges into orange juice, then you need to see just how mechanized this agribusiness is.  The machinery alone means that a small-scale farmer simply can’t compete on the open market.  


Questions to Ponder: Why is OJ concentrate cheaper in the store if they have to work hard to extract the water out of the juice?  How would OJ concentrate be an example of either a bulk-gaining product or a bulk-reducing product?  


Tagsfood production, agriculture, foodeconomic, industry, economic, scale, agribusiness.