“With timely assists from the Spanish-speaking skills of players and executives, the Lakers have cultivated Hispanic support in their community.”
Julio Manteiga, associate director of media monitoring and Latin America communications for the NBA, provided ESPN information stating Hispanic fan attendance for Lakers games was 42 percent. In the 2015 U.S. Census, the Hispanic population of Los Angeles County was measured at 48.4 percent. The Lakers have benefited from taking the initiative to make their games accessible to a Latino audience, starting with broadcasting games in Spanish.
Tags: culture, economic, California, Los Angeles, ethnicity, sport, popular culture,
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